Privacy Policy

Who We Are

This website is operated by Madre Enterprises LLC, doing business as MADRE by Isabelle Vargas. Our website address is https://isabellevargas.com.

Our mailing address is: Madre Enterprises LLC, 5013 S Louise Ave, Sioux Falls, SD 57108, United States.

For all privacy-related enquiries, contact us at: isabelle@isabellevargas.com

What Personal Data We Collect and Why

Email subscribers and lead magnet opt-ins

When you sign up to receive the free checklist or any other MADRE content, we collect your name and email address. This data is stored in our email platform (MailerLite) and is used solely to deliver the content you requested and to send you subsequent communications from MADRE by Isabelle Vargas. You may unsubscribe at any time using the link at the bottom of every email.

Product purchases

When you purchase a product through Gumroad, your payment and order information is processed and stored by Gumroad, not by us. We receive your name, email address, and order details for fulfilment and customer service purposes only. Gumroad’s privacy policy is available at gumroad.com/privacy.

Contact enquiries

If you contact us directly by email, we collect the information you provide in that message — typically your name, email address, and the content of your enquiry. This information is used only to respond to your message and is not added to any marketing list without your explicit consent.

Website analytics

We use analytics tools to understand how visitors interact with our website — which pages are visited, how long people spend on them, and where traffic comes from. This data is collected in aggregate and anonymised form. It is used solely to improve the website and the content we produce.

Cookies

Our website uses cookies — small text files stored on your device — to ensure the site functions correctly and to understand how it is being used. Here is what we use and why:

• Essential cookies: Required for the website to function. These cannot be disabled and do not collect personal data. They include session cookies that expire when you close your browser.
• Analytics cookies: Used to collect anonymised information about how visitors use the site. This helps us improve the content and user experience. No personally identifiable information is collected through these cookies.
• MailerLite cookies: If you interact with any embedded opt-in forms on this site, MailerLite may set cookies to track form submissions and prevent duplicate sign-ups. MailerLite’s privacy policy is available at mailerlite.com/legal/privacy-policy.
• Preference cookies: If you have visited our site before, cookies may remember your preferences to improve your experience on subsequent visits.

You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

Embedded Content from Other Websites

Pages on this site may include embedded content — for example, YouTube videos, social media posts, or other media. Embedded content from other websites behaves in exactly the same way as if you had visited those websites directly. Those websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that content — including if you have an account and are logged in to those platforms.

We are not responsible for the privacy practices of third-party platforms whose content may be embedded on our site. We encourage you to review the privacy policies of those platforms directly.

Who We Share Your Data With

We do not sell, trade, or rent your personal information to any third party. We share your data only in the following limited circumstances:

• MailerLite — our email marketing platform, which stores and manages subscriber data on our behalf. MailerLite is GDPR-compliant and operates under a data processing agreement with us.
• Gumroad — our product delivery platform, which processes payment and order data for product purchases.
• Legal requirements — we may disclose your information if required to do so by law, or in response to valid legal processes such as a subpoena or court order.

All third-party services we use are required to handle your data in accordance with applicable privacy laws and are prohibited from using your data for their own marketing purposes.

How Long We Retain Your Data

Email subscribers: Your name and email address are retained in our email platform for as long as you remain subscribed. You may unsubscribe at any time using the link in any email we send, after which your data will be removed from our active marketing lists within 30 days.

Purchase records: Order information is retained for a minimum of seven years for accounting and legal compliance purposes. This is a legal requirement and cannot be waived by unsubscribing from our email list.

Contact enquiries: Correspondence is retained for up to two years for customer service and reference purposes, after which it is deleted unless there is a legitimate legal reason to retain it.

Your Rights Over Your Data

Depending on your location, you may have the following rights regarding your personal data:

• The right to access — you can request a copy of the personal data we hold about you.
• The right to rectification — you can ask us to correct any inaccurate data we hold about you.
• The right to erasure — you can ask us to delete your personal data. We will comply unless we are legally required to retain certain records.
• The right to restrict processing — you can ask us to limit how we use your data in certain circumstances.
• The right to data portability — you can request that we provide your data in a machine-readable format so you can transfer it to another service.
• The right to object — you can object to us processing your data for marketing purposes at any time. The unsubscribe link in every email is the fastest way to exercise this right.

To exercise any of these rights, contact us at isabelle@isabellevargas.com. We will respond within 30 days.

How We Protect Your Data

We take the security of your personal data seriously. Our website is served over HTTPS, which encrypts all data transmitted between your browser and our server. Our email platform and payment processor both maintain industry-standard security certifications.

No method of transmission over the internet is entirely secure. While we take every reasonable measure to protect your data, we cannot guarantee absolute security. If you have concerns about the security of your data, please contact us at isabelle@isabellevargas.com.

Children’s Privacy

MADRE by Isabelle Vargas is intended for adults. We do not knowingly collect personal data from anyone under the age of 16. If you believe a child has provided us with personal information, please contact us immediately at isabelle@isabellevargas.com and we will delete that information promptly.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information.

We do not sell personal information. To exercise your California privacy rights, contact us at isabelle@isabellevargas.com.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. If we make significant changes that affect how we handle your data, we will notify active email subscribers directly.

Your continued use of isabellevargas.com after any changes to this policy constitutes your acceptance of the updated terms.